
Demand for luxury cars is returning around the world and especially in Wall Street as firms add jobs for the first time in two years and offer guaranteed payouts to attract top bankers. The return of big pay checks and even bigger bonuses (up 17 percent to $123,000 last year) has fueled demand for a raft of new, very fast, very cool and very expensive cars which are ordered off manufacturer lots before they have been made. For example the new Porsche 918 Spyder hybrid, which soars to 100 miles in less than 5 seconds, starts at $630,000. The car has a seven-speed transmission and electric power flows from a liquid-cooled lithium-ion battery (that just sounds cool!) At least 2,000 individuals have put in non-binding expressions of interest for the car, which is still in the pre-production phase. That is a whopping $ 1.3 billion of projected sales for cars that cost more than most people’s homes. Lamborghini SpA another luxury car maker introduced the Reventon Roadster supercar (pictured below) which goes for a cool $1 million. Ferrari’s 599 GTO is cheap by comparison at $300,000.
